My passion, ambition and consistency delivers results.

My passion, ambition and consistency delivers results.

Aman

Founder + Creative Director

Aman

Founder + Creative Director

Aman

Founder + Creative Director

Founder, designer, researcher, and strategist at Duxedraft.

Founder, designer, researcher, and strategist at Duxedraft.

Founder, designer, researcher, and strategist at Duxedraft.

I'm the one-man show behind Duxedraft®Studio, a small online design agency with a big focus on helping ambitious entrepreneurs (like you) through design. I believe in creating experiences that are not only beautiful and functional, but also ethical and sustainable for the long haul.


Here's how I do it:

I bring together all sorts of perspectives through design sprints geared towards research and collaboration. This lets me create holistic experiences that bridge the gap between what businesses dream of and what users truly need. The end result? Products and services that people love and that make a real difference for everyone involved.


With my background in research, product design, and experience design, I'm able to wear many hats. This lets me work seamlessly with diverse teams, which is a huge plus for my clients – solopreneurs, tech startups, and early-stage businesses who are just getting their feet off the ground.

I'm the one-man show behind Duxedraft®Studio, a small online design agency with a big focus on helping ambitious entrepreneurs (like you) through design. I believe in creating experiences that are not only beautiful and functional, but also ethical and sustainable for the long haul.


Here's how I do it:

I bring together all sorts of perspectives through design sprints geared towards research and collaboration. This lets me create holistic experiences that bridge the gap between what businesses dream of and what users truly need. The end result? Products and services that people love and that make a real difference for everyone involved.


With my background in research, product design, and experience design, I'm able to wear many hats. This lets me work seamlessly with diverse teams, which is a huge plus for my clients – solopreneurs, tech startups, and early-stage businesses who are just getting their feet off the ground.

I'm the one-man show behind Duxedraft®Studio, a small online design agency with a big focus on helping ambitious entrepreneurs (like you) through design. I believe in creating experiences that are not only beautiful and functional, but also ethical and sustainable for the long haul.


Here's how I do it:

I bring together all sorts of perspectives through design sprints geared towards research and collaboration. This lets me create holistic experiences that bridge the gap between what businesses dream of and what users truly need. The end result? Products and services that people love and that make a real difference for everyone involved.


With my background in research, product design, and experience design, I'm able to wear many hats. This lets me work seamlessly with diverse teams, which is a huge plus for my clients – solopreneurs, tech startups, and early-stage businesses who are just getting their feet off the ground.

Thinking beyond design.

Thinking beyond design.

Leveraging my expertise in user/design research, product design, and experience strategy to help solopreneurs, tech startups, and early-stage businesses think beyond design—enabling them to forge deeper connections with their audiences.
Leveraging my expertise in user/design research, product design, and experience strategy to help solopreneurs, tech startups, and early-stage businesses think beyond design—enabling them to forge deeper connections with their audiences.

What I Do

What I Do

Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.
Through leveraging human-centred design, I work with solopreneurs, tech startups and early-stage businesses to solve their design problems through research, product design, and crafting impactful experiences.

User + Design Research

User + Design Research

While traditional research focuses on initial reactions, I go beyond. I study the long-term impact of products on user behaviour and well-being through longitudinal studies.

While traditional research focuses on initial reactions, I go beyond. I study the long-term impact of products on user behaviour and well-being through longitudinal studies.

Digital Product Design

Digital Product Design

I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.

I create ethical and commercially viable products through design thinking: empathising with users, defining needs, ideating solutions, then prototyping and testing for optimal user experience and business alignment.

UX Strategy

UX Strategy

I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.

I craft holistic experiences that engage the physical senses, emotions, intellect (through learning and problem-solving), and social connections, ensuring experiences resonate deeply and go beyond mere functionality.

In 2020, I jumped into the design world as a solopreneur, launching Duxedraft®Studio to build a passionate design agency. For over 10 years, I've explored the design world, from multimedia to industrial engineering and finally landed in product design. My passion lies in creating human-centred experiences that are not only beautiful and functional but also sustainable and ethical. This is just the first chapter of Duxedraft's story, and I'm energised by the exciting possibilities and collaborations ahead!

In 2020, I jumped into the design world as a solopreneur, launching Duxedraft®Studio to build a passionate design agency. For over 10 years, I've explored the design world, from multimedia to industrial engineering and finally landed in product design. My passion lies in creating human-centred experiences that are not only beautiful and functional but also sustainable and ethical. This is just the first chapter of Duxedraft's story, and I'm energised by the exciting possibilities and collaborations ahead!

My Values

My Values

These values guide me in my professional and personal life, helping me connect with clients, employers, and colleagues to create meaningful, user-centric experiences, and build lasting relationships.
These values guide me in my professional and personal life, helping me connect with clients, employers, and colleagues to create meaningful, user-centric experiences, and build lasting relationships.

Passion

Passion

I am a passionate problem-solver who thrives on pushing boundaries. I embrace calculated risks and foster collaboration to bring innovative ideas to life.

I am a passionate problem-solver who thrives on pushing boundaries. I embrace calculated risks and foster collaboration to bring innovative ideas to life.

Ambition

Ambition

I am a visionary who strives to turn ambitious dreams into reality. Driven by a desire for positive change, I aim to create thoughtful and innovative experiences that contribute to a better world.

I am a visionary who strives to turn ambitious dreams into reality. Driven by a desire for positive change, I aim to create thoughtful and innovative experiences that contribute to a better world.

Consistency

Consistency

I am clear in defining my approach, expectations, and delivery. My goal is to create seamless experiences, build trust, and foster lasting relationships.

I am clear in defining my approach, expectations, and delivery. My goal is to create seamless experiences, build trust, and foster lasting relationships.

Small team. Big impact.

Small team. Big impact.

“At Duxedraft, I aim to be a strategic partner who goes beyond product development, by delivering impactful user experiences that foster long-term relationships.”

“At Duxedraft, I aim to be a strategic partner who goes beyond product development, by delivering impactful user experiences that foster long-term relationships.”

I implement an ethical human-centred design approach by understanding the user needs and creating solutions that meet specified requirements.

I implement an ethical human-centred design approach by understanding the user needs and creating solutions that meet specified requirements.

Inspired by AI, forged by humans.

Inspired by AI, forged by humans.

Inspired by AI, forged by humans.

We are living in an era where AI has proven to be a valuable assistant in creative processes. At Duxedraft®Studio, AI comes into play when seeking ideas, exploring possibilities, or even assisting with some research tasks. However, the human creativity, agility and expertise ultimately shapes the final design of a client’s deliverables. I know where AI can be helpful and where a human needs to step in and take the reins.

I see AI as a tool like any other in my creative toolkit and workflow. Keeping an open mind, exploring and experimenting is what has always helped Duxedraft®Studio move forward.

We are living in an era where AI has proven to be a valuable assistant in creative processes. At Duxedraft®Studio, AI comes into play when seeking ideas, exploring possibilities, or even assisting with some research tasks. However, the human creativity, agility and expertise ultimately shapes the final design of a client’s deliverables. I know where AI can be helpful and where a human needs to step in and take the reins.

I see AI as a tool like any other in my creative toolkit and workflow. Keeping an open mind, exploring and experimenting is what has always helped Duxedraft®Studio move forward.

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

    - Austin Metoyer | President & CEO, @ DLBA

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

    - Austin Metoyer | President & CEO, @ DLBA

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

    - Austin Metoyer | President & CEO, @ DLBA

  • “Your work made a massive difference in the caliber of the creative reception. We absolutely look forward to working with you again soon!”

    - Mary Greco | Head of Brand Marketing and Growth Strategy, @Geneo

  • “We LOVE the strategy and the design ideas for the outreach and endowment campaign. Once again, it was a real profound pleasure working with you all.”

    - John Beltzer | president + Founder, @ The Songs of Love Foundation

  • “Thanks to you, I'm finally figuring out how to design my online presence! It's a game-changer. Excited to see your work drive traffic to my website.”

    - Kathryn Ibata-Arens | Award Winning Author

  • “You did an amazing job on this and we appreciate all your hard work on our Economic Profile”

    - Austin Metoyer | President & CEO, @ DLBA